- This event has passed.
OCHFN Event – Panelists: Stewart Gandolf & Paul Knipe
OCHFN Event – Panelist: Stewart Gandolf & Paul Knipe
How to Gain a Competitive Edge Through Sophisticated Healthcare Marketing
Thanks to rapidly advancing technologies and increased sophistication, healthcare marketing today offers providers and healthcare organizations more growth opportunities than ever before. That’s fortunate because increased healthcare competition, consolidation, rising costs, labor shortages, and regulations certainly haven’t made success any easier in post-pandemic healthcare.
Join Healthcare Success’ Stewart Gandolf and Paul Knipe as they share fascinating insights and case studies to reveal immediate B2B and B2Cmarketing opportunities you can seize to gain a competitive edge and grow market share.
Register to attend, and you’ll discover:
- How state-of-the-art marketing offers you a powerful tool to surpass your competition
- Which common mistakes must you avoid?
- How to integrate a “living brand” with your digital marketing for optimal results
- Which HIPAA landmines must you avoid
- How AI can help you fast-track your marketing, content, design, and SEO
- The role of analytics, optimization, and attribution for a successful campaign
- How to support your B2B sales team with a superior “air war”
- How to reach today’s sophisticated “healthcare consumer” with targeted DTC marketing
Presented by Healthcare Success
Thursday, September 26th
12:00 PM – 1:00 PM PST / 3:00 PM – 4:00 PM EST
Virtual Meeting
Panelist: Stewart Gandolf
Co-Founder, CEO and Creative Director
“I love what we do. Our agency delivers tangible results for our clients, and at the same time helps educate the public to receive better healthcare.”
- National seminar speaker to thousands of healthcare clients across North America
- Over 20 years experience creating marketing programs for healthcare providers and corporations
- Speaker at numerous professional meetings, including Cleveland Clinic, American Academy of Facial Plastic and Reconstructive Surgeons, American Association of Orthopedic Executives, Pri-Med and American Academy of Ophthalmologists
- Author and expert resource for the Wall Street Journal, Medical Economics, American Medical Association, Dental Economics, Optometric Management and Physicians’ Practice magazines
- Co-author of Cash-Pay Healthcare: How to Start, Grow & Perfect Your Business
- Frequent expert contributor to LinkedIn
- Personally consulted for over 1,500 healthcare clients
- Chief Executive Officer, Creative Director and Co-Founder Healthcare Success
Panelist: Paul Knipe
Director of Client Service
Paul brings over 20 years of experience in creative agency leadership and account management, with a strong passion for brand strategy, creative, web, SEO, and digital advertising. He has delivered solutions for global consumer brands, foundations, universities, medical research centers, nonprofits, and advocacy organizations.
As a systems-level thinker, Paul has led the development of over a dozen web and digital programs for the Robert Wood Johnson Foundation. He has orchestrated marketing initiatives in mental health and regenerative medicine for the University of Colorado Anschutz Medical Center. In this work, he has become dedicated to supporting innovation and improving healthcare and public health outcomes.
As an active backcountry skier and cyclist, Paul has also balanced his professional expertise with a deep personal love of the outdoors and the environment. In his home state of Colorado, he has spearheaded integrated climate change, sustainability, and resource conservation campaigns for Keystone Policy Center, Rocky Mountain Institute, City of Boulder, and Town of Vail.
Hosted by: Tim De Cou – OCHFN Founder
P: 949.524.6837
Now in its 15th year, OCHFN is a monthly platform for healthcare operators to exchange ideas on innovation, integration, best practices and trends. Hardesty Healthcare is a comprehensive management services company providing interim and permanent C Suite executives, medical directors, clinicians, department directors, revenue cycle and coding expertise. When companies are in a critical period and need either a management addition or support for the current team, Hardesty is the resource for proven healthcare solutions.